Hello there, Hi there,

What is the first thought that goes into your mind when you read creativity?

Most people see it as a process where ideas and inspirations randomly "hits you" out of nowhere.

Well, this is obvious. But I bet you don't know about focus.

The greatest creative artworks in the world need focus. The focus follows inspiration. Convergent thinking follows divergent thinking.

Let me explain to you what this means.

Divergent thinking is the start of a creative process. You let thoughts flow and connect some of them into a greater picture. This is easy.

Convergent thinking is the second. Here, you narrow your focus on your best ideas and refine them. This is a struggle.

I am gonna show you that if you are good at both, there's little stopping you.

It's time to get creative.

Talk soon,
Jack "what's Convergent thinking" Base